The Apple iPhone has been a huge success over the last few years, but the Apple Watch hasn’t had the same treatment as Apple hoped it would. Sales of the Apple Watch are making it extremely obvious that there isn’t a real need for smart watches like there is for a smartphone.
According to IDC, a market research firm, Apple watch sales dropped 71.6% in the July to September timeframe from last year’s numbers. In 2016, Apple sold 1.1 million watches, which is down from 3.9 million they sold in 2015 in the same timeframe.
There are many reasons as to why this is happening, one of them being the lack of update in the Series 2 models. It was first announced in September 2014 and released in April 2015, but Apple’s flagship wearable wasn’t updated for 16 months, or even 24 months from when it was first available.
The Apple Watch Series 2 should help the sales numbers grow in a market where Apple dominates with a 41.3% share. Other companies that are trying to get into the wearable market such as Garmin, Samsung, Lenovo and Pebble, are following closely behind Apple, as they each sold around 700,000 units each in the same period.