During CES this year, we’ve seen the rise of Amazon’s popular Alexa assistant getting integrated into a ton of gadgets, such as new speakers, refrigerators, and even cars. We’ve also seen Google’s newer offering called Assistant continue to get more powerful as time goes by. Now, it seems as though Sonos, a popular connected speaker company could be combining both of those AI technologies into their devices, as the market is continuing to get more and more competitive.
This comes via a leaked internal memo, obtained by The Verge, and sent to Sonos employees by the CEO Patrick Spence. He writes that “The next few years will define our future as we step into the big leagues,” referring that there are other connected-speaker manufactures, mainly Amazon and Google, who are taking some of their marketshare.
As the rise of the AI assistants continue to climb, Spence said that he is interested in “partnering and competing with global leaders like Amazon, Google, and (likely) Apple.” He went on to say that “We know that life at home requires the support of a variety of services since each family member has their own preferences. We have already proven the ability to do this in an elegant and reliable way with music services. We are going to do the same with voice services, bringing all the services that matter to every home.”
While Sonos may have lost some ground to the rising digital assistants and other connected speakers, it seems as though the company is going to be trying their best to stay competitive within the growing segment.