According to a newly leaked report, Google may be planning to bring their Android One initiative to the United States. Android One is a program where manufacturers build cheap but responsive smartphones for emerging markets. The report credits different “people briefed on the plan.” And as usual, the details on the program in the US.
The details that we do know, are claiming that the phones would become available starting in the middle of this year at the latest, and will be priced competitively at around $200 to $300 at launch. While there have been little details about who could be making the smartphones, LG is rumored to be the first likely candidate.
The positives of Android One, besides the more affordable price range, is a true stock Android experience, as well as timely updates. There is also a two-year promise of an upgrade to the latest Android version. All of these perks would appeal to a lot of US-based costumers.
Also according to the report, it seems as though Google will be using their own money to fund the advertising campaign for the Android One program. This would make sense, as the company has been already putting a lot of their attention on marketing their latest hardware devices.
The pricing on the Android One headsets is still up in the air, as Google would be offering pretty low-end powered devices at the $200 to $300 range when we’ve seen mid-range to even flagship smartphones priced have around the same area. One thing’s for sure, the Android One phones that do arrive in the US will give Google Pixel minded shoppers a cheaper alternative to look at.