We’ve seen the slow rollout of 4K TVs to mainstream consumers over the past couple of years, as well as the latest technology to hit the market such as HDR, which offers better color contrast and other image enhancements. Additionally, we’ve seen manufacturers add their own spin on 4K HDR technology, like Samsung adding ‘Quantum Dots’ for better brightness, color saturation, and accuracy. And now the latest comes from LG with their new Super UHD TV line for 2017, that uses new Nano Cell technology.
In case you don’t know what Nano Cells are, they’re uniformly-sized particles that promise more accurate and consistent colors, when being watched from an off-center position. This is achieved by absorbing excess light wavelengths, preventing unwanted color bleeding, and fading other effects that reduce the vibrancy of the picture being displayed.
LG is taking this technology a step further by partnering up with Technicolor in an attempt to further improve color accuracy. To do that, they are including a special Technicolor Expert Mode and support for Advanced HDR. Combined with Dolby Vision, HDR10 and Hybrid Log Gamma support, the issue of getting the right color should be nonexistent.
According to LG, they’re also adding better support for HDR content regardless of format. This is achieved by the Nano Cells being set to an Active HDR setting, which inserts HDR data into specific areas in each frame. Also, there is an HDR Effect feature, which will increase the quality of non-HDR, standard images.
LG also made the WebOS software experience better, and they also included a Magic Link button on the remote, which gives the user quicker access to favorite material such as Amazon Prime Video and Netflix. It’ll also provide details about what you’re watching, such as the actors currently on-screen. This feature is similar to Amazon’s X-Ray, which offers the same thing. There is also support for 360 degree VR content. All the user would need to do is simply plug their phone or device in via USB.
Sadly, there isn’t a lot of details available about the TVs just yet, other than the fact that the SJ9500 supports a frame of just 0.27-inches at its slimmest point. This is just the first wave of TV news to come out of CES 2017, so stay tuned to TechDependent as we will be covering the show in great detail. To read up on all of the news so far, click here.