YouTube’s annotations will be a thing of the past, according to a recent announcement made by the company. Annotations won’t be completely lost, however. It’ll be replaced by their new End Screen and Cards feature, which is mobile friendly and is executed almost the same way as annotations. The reason for the removal of annotations? According to YouTube, they didn’t work on mobile and most viewers found them obnoxious and not useful. Pre-existing annotations will still continue to work on the desktop version of YouTube, however. The effect will take place May 2nd.
According to YouTube’s Product Manager Muli Salem, the use of annotations has dropped as much as 70 percent since it’s pre-mobile launch in 2008. Salem later goes on to say “With 60 percent of YouTube’s watch time now on mobile, why go through the work of creating annotations that won’t even reach the majority of your audience? End Screens and Cards work on mobile and desktop, giving you more bang for your buck.”
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