Amazon is said to release their Echo lineup of AI helpers to India later this year, according to a couple of anonymous sources which have been talking to Economic Times. Reports from ET also claim that the devices will offer support for Indian regional languages, including Hindi, Marathi, and Tamil.
Alexa is expected to only support English in the beginning, but Amazon will add the three regional languages a bit later. However, there’s a problem that will occur with the Indian Echo devices. You need to use two-factor authentication to buy items from Amazon India, which can be a problem for people which are using Alexa to order stuff from Amazon. Luckily, the company said that they’re trying to solve this:
“We will work around these barriers using passphrases and other India-specific innovations.”
The Echo will presumably be discounted when it becomes available, and Amazon said that this strategy has worked well before with Amazon Prime Video.
“We expect Amazon to launch (Alexa and Echo) in the Indian market with very attractive pricing offers in the beginning, a similar strategy used with Amazon Prime Video and something that worked well. These offerings are likely to be linked with existing users of Amazon’s services in India, making it more appealing for them.”
The Echo has some competitors such as Google Home, so it will be interesting to see if Amazon will be able to dominate the Indian market. Do you have an Amazon Echo, or do you want one? Let us know in the comment section!