Tech giant Apple has recently begun an extensive remodeling exercise on its flagship stores based in major cities across the U.S. New York’s 5th Avenue Apple Store was the first off the list, and the company is now working on its Chicago store. The store is being refurbished to feature a very interesting piece of detail that will be more than just eye-catching.
DNA Chicago was first to report that an enormous MacBook-looking-piece will be placed as the roof of the Apple Store. The piece that will be placed as the roof appears to be of a large rectangular shape painted in a classic silver finish similar to that of Apple’s MacBook as well as the glowing white Apple logo. Video footage shows a construction team laying out an Apple logo for a short while – probably to check out how the finished product will look like.
The Apple Store’s new design was primarily proposed by Foster+Partners, an architecture firm located in London. The original design consists of the store with a lightweight carbon fiber roof supported by huge walls surrounding it, in an attempt to make the roof seem to float. Reports suggest that the original renders did not intend to make the roof look like a MacBook but during development stages, things seem to have transformed more into Apple’s branding side.
There isn’t an official opening date of the new Chicago Apple Store as of yet, but be sure to keep your eye’s glued to our website so you stay updated every single day. What do you think of this new move by Apple?
Source: | DNA Chicago |
Via: | TechnoBuffalo |
Video: | DNAinfo Chicago – YouTube |