The European Union has come to a decision to fine Google a whopping €2.4bn for manipulating search results to favor its own shopping comparison service. By limiting the access to other comparison services, Google has denied the right to its competitors for playing on a fair-level field. The EU has treated this case as an antitrust issue for leaving its customers without a genuine choice.
“What Google has done is illegal under EU antitrust rules”, said Margrethe Vestager, the EU’s competition commissioner. Since Google dominates the European search engine market, the EU is also investigating in what other ways that the American giant might have abused of its power to restrain customers. The commission has also advised Google to rethink the way in which it operates since it might be liable to several civil actions for damages by any person or company that might have been affected by anti-competitive behaviour.
Google has been given 90 days to reform its algorithms and remedy the situation. This action has caused a decrease of 1% in the share value of Alphabet, the parent company of Google.
Google is also under investigation for AdSense and the deals made with smartphone manufacturing companies that use the Android operating system.
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Via: | The Verge |
Source: | No Source |
Image Credits: | CGTN America |