Samsung and Apple have been the two biggest smartphone companies in the world for several years now, but recent reports from Counterpoint Research shows us that isn’t the case anymore. Huawei had strong sales for the last couple of months and that means that they’re now the world’s second biggest phone manufacturer.
This is what Peter Richardson, the Research Director at Counterpoint, has to say about Huawei’s huge milestone:
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years.
The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.”
He also says that this might be temporary, partly because of the upcoming iPhone 8:
“While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. However, a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung.
Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East.”
According to Richardson, it’s surprising that this happened since Huawei haven’t managed yet to release a phone that climbs to the top ten smartphone list. He did also mention that the iPhone 8 might take Apple back to the second place again, but we need to keep in mind that Huawei will release the Mate 10 in October and it might be able to compete with Apple’s awaited iPhone 8.
What do you think about these reports? Do you think Apple will take back the position? Leave your thoughts below!