Aufrecht, Melcher and Großaspach (AMG), the sports division of Mercedes-Benz, has had a long run of looking for ways to revolutionise the future of vehicles. This time, they’ve teamed up with American rock band Linkin Park to work on what the next generation of your car will probably sound like.
We’re seeing a lot more electric cars on our roads, which is revealing the slow decrease in the number of internal combustion engine powered cars. Due to this, manufacturers are looking into giving their vehicle engines a new and distinctive voice that has never been heard before. It could be a modern rap beat produced by Metro Boomin or even a classical piece composed by Mozart, but AMG doesn’t seem to have decided just yet though.
During an interview with Australian car magazine Wheels, Mercedes-AMG’s CEO Tobias Moers stated; “You know Linkin Park? I started to talk with these guys about what is their interpretation of electrified sound.”
High-performance automakers such as Mercedes-AMG stress the importance of sound offered by their cars in order to attract potential buyers as well as growing the connection between an owner and their vehicle. Moers continued by saying; “We sell emotions and sound is really a crucial part of emotion so what we do is work on artificial sounds because you have to.”
Things like the untamed growl of a V8 AMG represents the company, and it might be quite difficult to do the same with an electric engine. This just goes to show how difficult the research and development could be for Mercedes-AMG, but with Linkin Park on the team, there might be some interesting things being cooked up.
What do you think 2018’s world of cars will have in store?
Source: | Wheels |
Via: | CNet |
Images: | BenzInsider |