Danish watch brand Skagen was at CES 2018 last week to announce their first smartwatch, called the Falster. The device runs Android Wear and will feature a price of $275 when it goes on sale later this month.
The device features a 42mm case and features the same thickness as most Android Wear smartwatches already on the market today. There is also a single push button located on the right side. The watch is meant to appeal to both sexes: men and women.
Like with most smartwatches, the Falster provides custom watch faces made by Skagen, which is designed to be simple and clean. The dark UI is also meant to improve battery life, although there are no solid facts backing that information up.
Sadly, there is no NFC support for mobile payments, no GPS tracking or even a heart rate monitor for fitness tracking. Skagen has made it clear that the Falster is meant to be an everyday smartwatch and not one for die-hard Android fans or fitness aficionados.
The Falster will have a slew of color options, ranging from two models with mesh bracelets, or two that have black or brown leather straps.
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