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If you want to follow a person on Instagram, you’re going to have to go through the process of typing their username on the search bar, finding their profile and then tapping the follow button. But it looks like the company is trying to make life easier for its users as it makes a chess move against rival Snapchat.

The feature which is expected to be called “Nametags” according to a report from TechCrunch, is currently in the testing phase. A lot of publications in the tech scene have noticed the similarity of the feature with that of Snapchat’s QR codes. Snapchat’s feature consists of the action of users scanning another user’s QR code in order to add them on the app as a friend.

Instagram appear to be adopting this process but in their case, allowing users to scan a Nametag in order to follow a certain user within the app. The idea of special events or brands creating a Nametag and using it on their own marketing such as merchandise and banners is probably one of the reasons why Instagram has decided to develop the upcoming feature, and so it can build up a stronger user-base by attracting potential new users.

Given the fact that it is still in testing stages, there isn’t any official roll-out date of when Instagram users will be able to explore the feature on their accounts.

The social networking app, which is owned by Facebook, has been quite well-known for “adopting” a lot of similar features from Snapchat and it looks like they are continuing to move in that direction. What do you think of this?

Via: | TechCrunch |

Image: | Noetica |

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Mahfujur Rahman

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